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QUALITATIVE
In-Depth Interview
In-Depth Interviews (IDIs) A thorough interview with any respondent who answers moderator’s questions, traditionally takes place in person (at workplace, at home, at facility). IDIs are usually conducted with key industry experts and important stakeholders of various industries, given their ability to provide in-depth insights. In-depth interviews can be done by Face-to-Face or Telephonic methods.All such interviews are video/voice recorded and the client has immediate access to the recordings.The transcripts and the Topline Report can be made available within 48 hours of the interview.
Focus Group Discussion
Focus group discussions gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. Focus Group Discussions (FGDs) capture a live range of experiences, opinions, beliefs, and values. Our moderators have extensive experience conducting focus group discussions with consumers, we can provide you with valuable insights and advice on the responses from the focus group participants.
Mystery Shopping
A mystery shopping program will help your company focus and improve on the specific behaviors that will create customer delight and positively impact sales and profitability. D&K provides mystery shopping services to a wide variety of businesses and industries. We conduct evaluations by personal visits and/or by phone. Our mystery shoppers successfully tackle each shop to gather accurate data – every time, everywhere in China.
